The operating system for African couture

See it before
it is sewn.

COUTURIQ turns a client consultation into a photoreal view of the client wearing her actual garment, a timestamped approval, and a permanent commission record. All before a single stitch.

Built for African ateliers Nigeria first Preparing for pilot

“I travelled 500km home for Eid, and never wore my outfit.”

Ilorin, Eid el-Fitr

A reference photo sent over WhatsApp. A designer trusted for years. A garment that arrived the day before Sallah in the wrong style, and too tight. The problem was not the tailor. The system was.

The cost of paper

Ten books, one desk, no memory.

Across Africa, couture businesses turning over millions of naira still run on notebooks, voice notes and torn measurement cards. Every commission passes through seven disconnected systems, and none of them remember anything.

01Consultation book
02Measurement book
03Contract file
04Production notebook
05Sketchbook
06Receipt book
07Invoice book
08Client folder
09Calendar diary
10Calculator

All of it becomes One intelligent operating system

How it works

One couture journey. Zero paper.

From the first enquiry to the finished garment, every stage is captured, versioned and kept. The client sees what she is getting. The designer keeps the evidence.

01

Client books

A pre-consultation questionnaire arrives automatically, before anyone sits down.

02

Consultation

Occasion, style, fabric and cultural context captured in one structured conversation.

03

Measurements

A living client profile, versioned for each commission and frozen when production begins.

04

Bespoke Vision

The real client, at her own measurements, wearing the garment in 360 degrees, before it exists.

05

Approval

Approve or request a change. Timestamped, versioned, and never overwritten.

06

Client agreement

A branded agreement, signed and attached to the commission itself.

07

Deposit and production

Paid on the platform. Production, balance and delivery tracked to a permanent record.

The intelligence

Software that understands couture, not just invoices.

Global tools understand invoices. None of them understand aso-ebi, a Sallah deadline, a modesty preference, or how adire behaves when it falls. COUTURIQ is built for one industry, on one continent, from the ground up.

Bespoke Vision

See it before it is sewn

A hyper-realistic render of the actual client, at her own measurements, in 360 degrees, before a single stitch is made.

360°Turntable preview

Fabric Intelligence

Cloth as a physics object

African fabrics scored for drape, weight, stiffness and sheen, so a render behaves the way the real cloth behaves.

52+Fabrics scored

Personality Engine

Style that fits the person

Archetypes, a modesty spectrum and cultural contexts, so recommendations respect who the client actually is.

15Archetypes

Measurement Intelligence

Measurements that never vanish

A living measurement profile per client, versioned per commission and frozen at production. No more torn cards.

40Structured fields

The record

Evidence, not hope

Every approval carries a timestamp and a version. Every commission is immutable. The dispute ends before it starts.

Permanent record

The atelier

One desk, one system

Consultations, appointments, agreements, production pipeline, invoices and payments, linked to the same commission.

1Operating system

The mark

Heritage, craft and intelligence, in one letter.

COUTURIQ is built for African creators and designed for the world. The mark carries the same idea the product does.

The needle

The fashion creator. Craftsmanship, precision, and the human touch at the heart of every garment.

The thread

The creative journey. Connection and workflow, from first brief to finished masterpiece.

The circuit nodes

Intelligence. Data, insight, recommendation and automation, woven through the work.

The African pattern

Heritage. Traditional African textile geometry, identity and culture.

The COUTURIQ logo explained: the needle for craftsmanship, the thread for the creative journey, AI circuit nodes for intelligence, and African textile geometry for heritage.

Plans

Every plan removes another paper book.

Designers are not paying for sketches. They are paying to stop running a couture business on paper.

Free

NGN 0

Forever

One client, one commission. Walk the whole journey once, watermarked.

Starter

NGN 18,000

Per month

Digital consultations, living measurements, Bespoke Vision, approvals, invoicing and production.

Pro

NGN 35,000

Per month

Everything needed to replace paper. Client agreements, atelier branding, consultation fees, priority rendering.

Studio

NGN 65,000

Per month

Run an entire couture house. Multi-designer workspace and the full atelier record.

Annual billing saves 20 percent. Pricing shown for the Nigerian launch market.

The waitlist

Be among the first ateliers on COUTURIQ.

Shopify gave commerce an operating system. Toast gave restaurants one. African couture is still waiting. Join the pilot list and we will come to you first.

Or write to info@couturiq.com. We only use your details to contact you about the COUTURIQ pilot.